Deceptive media images of faces, bodies and lifestyles make us hate ourselves so we will buy a solution to love ourselves once again. Advertisements make us ashamed of our blemishes, imperfections and flaws, but these so-called flaws are really our strengths and gifts. False Images, Idols and Fixations on conformity and unattainable perfection make us illusion-prisoners, the very brands that promise us relief and personal freedom deliver us into bondage by turning us into material junkies.